


It is so. Incredibly. Difficult. To work with an actor who is also your client.
As a video production company, working corporately in the film field, you’re hired by your clients to film them. To light the set, to provide the set, to provide the camera, to provide the lens. You direct the camera and you direct the audio. You do not direct the clients.
The clients provide the actors. Often, the clients ARE your actors. A doctor will hire you to film him for an introduction. A CEO will hire you to film him for an announcement. They give you the script. They stand in front of the camera.
And from then on, your lips must be sealed. Unless you’re requesting the change of a light or asking if anyone needs a bottle of water, you are Silent Bob.
Today we did a shoot for a car dealership phone line. Our clients were three car dealership managers. One of them was the actor/presenter. There was no blocking. There was no script. We did what they wanted us to do and they played it by ear… for eight hours. That was one ten-minute announcement. And there were car dealership employees.
There were so many moments I wanted to stop them. So many moments I wanted to tell them, “Whoa. You’re over-thinking this. Take a breath, let’s improv once.” There were those moments I wanted to snap at them that they were getting rattled for no reason, that they should stop arguing over a word none of the audience will understand anyway, that they needed to take a break. “Way too wordy, guys.” “Do you really think people watching a commercial for a phone line will know what a “core F and I product” is?” “Enunciation, folks. E-nun-ci-a-tion." (Ironically enough, there's an example of this in the fact I thought they were saying "FNI" for half the shoot and just realized they were saying "and". Texans really need to work on their accent.)
There was a control room and there was the set. Everyone was assigned to the control room- audio, video, programming, troubleshooting- I was placed on the set “to relate commands through the intercom system”.
I have never known true patience until now.